SEO Specialist

Upscalent is a team of passionate software engineers who have redefined the art of home automation. Founded on the principles of innovation, creativity, and self-reliance, we provide bespoke automation solutions for high-end luxury homes. We craft customized technology solutions that cater specifically to the unique needs and desires of our clients. Whether it's integrating advanced security systems, creating personalized lighting experiences, or designing intuitive home control interfaces, we take pride in our ability to turn our clients' dreams into reality.

We have never sought external funding, allowing us to maintain complete control of our vision and ensure that our solutions and services are always driven by innovation and quality.

Our clients expect nothing less than perfection, and we thrive on exceeding those high expectations. We are in the business of turning houses into smart, intuitive, and luxurious homes, where technology seamlessly integrates with the lifestyle of our discerning clientele.

If you possess a relentless passion for innovation, and share our dedication to exceeding the highest standards, then Upscalent is the place for you. Join us as we continue to push the boundaries of what's possible in smart home automation and create unparalleled experiences for our clients.

Be part of our exceptional journey and help us shape the future of luxury living.

Responsibilities:

In this role, you will be responsible for all things SEO in order to enhance our online presence and boost our search ranking. Your responsibilities will encompass:

• SEO Strategy Development: Craft a comprehensive SEO roadmap tailored to Upscalent's goals, focusing on both on-page and off-page optimization strategies.
• Guidance and Oversight: Provide detailed instructions and support to the VA tasked with executing the SEO tasks, ensuring all efforts are aligned with the overall strategy.
• Performance Tracking: Monitor and analyze website traffic and SEO performance, utilizing tools such as Google Analytics and SEMrush to track progress and identify areas for improvement.
• Reporting: Prepare and present regular SEO reports to the management team, highlighting achievements, trends, and areas requiring attention or adjustment.
• Keyword Research: Conduct thorough keyword research to identify high-value keywords and phrases to target, ensuring content is optimized to attract and engage our target audience.
• SEO Best Practices: Stay up-to-date with the latest SEO trends and algorithm updates, advising on best practices and potential adjustments to our strategy to maintain and improve our search rankings.
• Collaboration and Communication: Work closely with the marketing team, web developers, and content creators to ensure SEO principles are integrated into content creation, web design, and other relevant areas.

Requirements:

To excel in this role, you should bring:

• Proven experience in SEO strategy and implementation, with a strong track record of improving search rankings and driving organic traffic.
• Deep understanding of search engine algorithms, ranking strategies, and best practices in SEO.
• Proficiency in SEO tools such as Google Analytics (required), Google Search Console (required), SEMrush, Ahrefs, or similar platforms.
• Excellent analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong communication and presentation skills, capable of explaining complex concepts in a clear and actionable manner.
• Ability to work collaboratively with a team, providing guidance and feedback to ensure successful execution of SEO strategies.
• Detail-oriented, with a keen eye for identifying opportunities for optimization and improvement.

Upscalent provides you a chance to learn all the skills you want and work in an inclusive and collaborative work environment that values your creative input.